Help us bring the digital health score to life

Try our AI in action

Download our Chrome extension here to explore our high-level rating system and see how our AI interprets the emotion of a website. Full transparency - it’s not always accurate. Right now, our model struggles to capture the nuances of an entire site, which is why your help with annotation is so important. Together, we can make it smarter and more reliable.

Stay connected with one click

Pin our extension to your browser for easy access across tabs. With one click, you can open it anytime you want to annotate and contribute to improving our AI.

Use our extension

Browse the web as usual, then click the Digital Health Score icon in your toolbar to see insights and contribute to our AI.

Start annotating!

Review the assigned URL emotion score and let us know if it feels right. Our score is calculated by tracking the emotional intensity of URLs you’ve seen over the day, week, and month, then comparing it to what the average person can handle. Your input helps us make this system more accurate.

If you agree, click the Thumbs Up icon.
If you disagree, click Thumbs Down or select the emotion you think fits best.

Your feedback is recorded automatically with a single click. Once the emotion box turns white, your response has been logged.

Additional Info

How we collect data

We don’t store personal information. For full transparency, on the backend, we store a unique, non-personalized identifier, the URL, the emotion you’ve suggested, and location data. This helps us track how many people contributed, the specific URLs, the emotions assigned, and how much of the UK was involveWe only col

How we validate data

We’ve gathered a group of volunteers ready to review websites that have already been annotated, ensuring a diverse range of perspectives on the same content because emotional experiences are nuanced. As part of our team, you’ll receive weekly emails with the top 25 websites to review, giving you the chance to contribute and help refine the model.

For increased accuracy, we're also working with institutions and clinicians to sample and validate our annotations. If you'd like to join this list please reach out here.

Sign me up!

What happens next

Once our AI model reaches 98% accuracy, we’ll close the annotation feature. To ensure the integrity of our system, it’s vital that our annotators are real people, not bots trying to skew the results. It's important that we train our model on genuine feedback, and protect the integrity and intention of this project as it scales.

Our next major step is expanding to mobile, where we’ll continue refining the model and improving your experience. Stay tuned as we share updates on our product development!

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