This Privacy Policy governs your use of our extension, Digital Health Score ("Extension"), an Aestora product. Your privacy is important to us, and we are committed to protecting your personal information.
Active tab data: We collect your active tab data to analyse the overall emotional intensity of the websites and content you interact with. This data includes text, images, timestamps, and URLs. We use this data to analyse the emotional intensity of the content you consume. We only record the URL visited when a user has enabled the 'Track URL' feature, otherwise we store the emotional intensity identified without the source context.
Web history: We may collect web history data to understand the context of emotional intensity exposure and improve score functionality. However, users would need to directly opt-in for this contextual data to be included.
Technical data: We may also collect non-identifiable technical data about your use of the Extension, such as your operating system, and language preferences. This data is used to improve the performance and functionality of the Extension.
Cookies: We do not use cookies.
Third-party data: We may receive data about organisations, industries, lists of companies that are customers, website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates and subsidiaries, our partners or others that we use to make our own information better or more useful.
Audio and video metadata: We may also receive, capture and store metadata derived from your use of features such as clips, youtube videos, or reels, to facilitate scoring.
Additional information provided: We also receive Other Information when submitted in other ways, such as responses or opinions that you provide if you participate in a focus group, questionnaire, feedback that you provide about our products or services.
Sentiment and emotional intensity analysis: We use your active tab data to analyse the intensity of the content you consume by category. This analysis is done on a purely aggregate level and does not involve storing personal identifiers for the specific content you interact with.
Improvement of the Extension: We use your non-identifiable technical data to improve the performance and functionality of the Extension.
Aggregate data: We may share aggregated data (without identifying individual users) with third-party partners for research purposes. This data helps us understand online trends and sentiment on a broader scale.
Legal requirements: We may disclose your information if required by law, such as in response to a court order or subpoena.
We take the security of your data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction.
We only retain your data for the time necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Once your account is deleted, we work to delete records.
You have the right to access, rectify, erase, or restrict the processing of your personal data. You can also object to the processing of your data for legitimate reasons.
To exercise these rights, please contact us at info@aestora.com.
We may update this Privacy Policy from time to time. We will notify you of any changes by email or through the Extension itself. Your continued use of the Extension after the changes have been made will constitute your acceptance of the new Privacy Policy.
If you have any questions about this Privacy Policy, please contact us at info@aestora.com.
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